The booths are set up in rows along the length of the event space to maximize the number of displays. Inline Booth As the most common kind of booth, an inline booth setup involves lines of booths set up back to back and side to side. They ask: What type of experience do you need to create? What do you want to achieve? Can you tell us more about the specialists in this therapeutic area? They know the questions to ask and how to engage the market in a way that influences prescribing or buying behaviors. Here are the four most common trade show booth types and what they offer. And every time a marketer makes a brave decision, it makes everyone around them a little bit braver too.”Īttendees at healthcare meetings want a human experience as much as anyone-and Access designers are uniquely poised to provide it. As the in-house Trade Show Guru, you are tasked to incorporate these new traditional graphics, logos and assets into your trade show exhibit design. The investment in creative brilliance and bravery is a safe business decision.”Īccording to one of our partners at Area 23, winner of multiple awards for healthcare creative, “Healthcare is still a very conservative industry, but every year, the door to creativity opens wider and wider. How to effectively integrate your marketing campaign assets into a trade show display The scenario: your company unveils a fresh marketing strategy complete with ads, ad copy and branding materials. What, you ask, is creative bravery?Ī document from the Cannes Lions, The Business Case for Creative Bravery, defines it as “Work that takes chances in pursuit of excellence and changes the status quo. If we did not mention our extensive healthcare portfolio, we would leave out one of our significant design capabilities: pursuing creative bravery in a regulated industry.
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